Media Strategy for Fitness Professionals
Media Strategy for Fitness Professionals
Want to work with big editorial brands but don't know how to begin? This veteran journalist and former fit pro has your best-practice tips.
REMINDER: When Hurdlers purchase the below, they’ll automatically get a download of the presentation. An email will arrive within 24 to 36 hours with the complete seminar, as well as any other bonus materials!
Every week, I get messages and emails from current fitness professionals — trainers of all backgrounds — asking for tips and tricks to get featured in big-name publications. It may feel like Everest, but with the right toolbox, you can become someone who journalists reach out to regularly, no expensive PR strategy required. I should know: As a editorial veteran with 8+ years working in the health and wellness niche, I've worked with my fair share or qualified experts to create fact-based, smart content featured in the pages of Men's Health, Women's Health, Runner's World, Glamour, the Wall Street Journal + more.
... But what sets me apart from another consultant you may work with is that I ALSO have experience on your side of things. As a certified trainer and run coach, I've taught group fitness. I understand what it's like to wake up early to teach before the sun comes up, and hustle to make the rates that you're worth.
In this Hurdle Session, we'll cover:
- Personal branding, the importance of niche, and how it impacts your reach
- Why certifications matter
- The right way to pitch outlets
- Getting started as a regular contributor
Note: All tickets include a charitable donation. This month's donation goes to the Children's Defense Fund.